Bank Relationship Programs

WELCOME TO GROUPS, INC. GROUP TRAVEL PROGRAM IN CONJUNCTION WITH BANK MARKETING RELATIONSHIP “VALUE ADDED” PRODUCTS.
GROUPS, INC. ASKS:
“HOW IMPORTANT ARE YOUR HIGH-END BANKING CUSTOMERS?”

Today’s changing banking scene demands marketing departments become very creative in designing products to attract and retain depositors. Competition is keen so the loyalty of your customer base needs to be assured. Regardless of how a person banks … electronically or in person … they still want to be recognized by their bank as a customer.

Many banks, through their Marketing Departments, create relationship products for customers involving specific deposit amounts or checking account balances. GROUPS, INC. has worked with many banks throughout New England to create a group travel component in conjunction with enhancement products.

Some of the “perks” that may appear on the “menu” of bank relationship or value added products may be:

  1. Free checking
  2. Annual fee waived Visa and/or Master Card
  3. Higher interest on special CD’s
  4. Professionally planned, cost-free, financial seminars
  5. Group travel program featuring one day and longer ventures specifically for value added program members. Tours should always be accompanied by a bank representative (Groups, Inc. always sends a tour manager who operates the tour. Your representative is solely responsible for the socialization between them and your valuable customers).

 

Group travel provides a hands-on opportunity to socialize with high-end customers. It also presents a great public relations opportunity at a very reasonable cost.
Want to learn more?
Give us a call at 978.372.8080 or fill out our Contact Form.